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What is URL Shortening ?

URL shortening is a technique in which a URL made substantially shorter and still direct to the required page.The redirect domain name is shorter than the original one. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (e.g SMS).
For example :
Original URL  : https://www.coreprogramm.com/2019/07/asp-net-core-mvc-project-structure.html
Generate URL : http://bit.ly/2MJs7Um

You can see the the generate URL is very less shorter than the original URL that do same work, both the link are redirect to same destination but the generate URL is customize and easily shareable in social media Platform as well as it is easy to share via email and SMS.

For more about URL Shortening please follow wiki link https://en.wikipedia.org/wiki/URL_shortening

Benefits of URL Shortening
  • Small URL is manageable
  • Useful when sharing the content
  • They have better aesthetic appeal
  • The shorten URL can come with traffic monitors
  • It can be customize according to the business URL.
Every social media network limits the amount of characters you can include in your posts. Twitter and LinkedIn have the shortest character limits at 280 and 600 characters, respectively, so if you need to squeeze a link or an extra hashtag in one of your posts, link shorteners can help you stay within the limit.

Top URL Shortening Provider

Earlier Google provided URL shortening mechanism on Google URL Shortener, but unfotunately Google stop this service from March 30-2018. However other most used service provider are listed below, they are provided free service (proper to limit) and paid service (Business plan).


The above service provider are provide free URL shortening for a limit, if you want to use more then can take the business plan with more features.

Let's see the example of URL shortening using in "https://bitly.com/". Simply copy your long URL and paste into the given text area and click on "shorten" button then as like below image it convert the long URL to very short URL.

In this tutorial we cover What is URL Shortening and benefits of it and what are the service provider. If have any question about the topic give your feedback on comments section.
On the next tutorial we will cover how to do URL shortening using one of the above service provider dynamically in our ASP .Net MVC application.

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